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Episode 4: Corporate spies, shitposts, and shady integration accusations: just another week in B2B

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Manage episode 477617207 series 3657371
Content provided by notoriousb2bshow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by notoriousb2bshow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This one had range.

We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from:

  • The “weird LinkedIn” trend
  • RB2B’s spyware accusation and why marketers are suddenly reading terms of service
  • Air’s campaign backlash and why we’re still defending it
  • A live reading of corporate espionage between Deal and Rippling
  • Duolingo’s ridiculous April Fool’s campaign (and why B2B brands can never)

Plus, we noodle on mascots, protest marketing, and the ethics of public teardown culture.

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 477617207 series 3657371
Content provided by notoriousb2bshow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by notoriousb2bshow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This one had range.

We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from:

  • The “weird LinkedIn” trend
  • RB2B’s spyware accusation and why marketers are suddenly reading terms of service
  • Air’s campaign backlash and why we’re still defending it
  • A live reading of corporate espionage between Deal and Rippling
  • Duolingo’s ridiculous April Fool’s campaign (and why B2B brands can never)

Plus, we noodle on mascots, protest marketing, and the ethics of public teardown culture.

  continue reading

7 episodes

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