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Is your email strategy helping you raise funds, or just filling inboxes?

Jena sits down with Chris Barlow of Beeline Marketing to unpack how email automation can transform how nonprofits engage supporters.

We’re talking:

✔ How to set up effective welcome sequences
✔ Using segmentation to send the right message at the right time
✔ Cleaning your list without losing future donors
✔ Why automation doesn’t mean losing the personal touch
✔ And yes... why you might want to rethink that monthly newsletter

Whether you're managing a small list or thousands of contacts, this episode gives you practical steps to turn passive subscribers into active donors, without overwhelming your team or your audience.

Plus, hear how weekly emails (done right) boosted donor retention by 47% for one nonprofit!

Connect with Chris Barlow: yourbeeline.com and try the Beeline GPT for a free custom marketing resource built just for you!

Chapters

00:00 Transforming Email Engagement for Nonprofits

02:56 The Power of Email Automation

06:10 Rethinking Newsletters: A New Approach

08:59 Segmentation and Personalization Strategies

12:11 Common Pitfalls in Email Automation

14:59 Getting Started with Email Automation

17:50 Building a Meaningful Connection with Donors

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.

Discover how Donorbox can help you help others!

The Nonprofit Podcast and a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics are available on the Donorbox YouTube channel. Subscribe today and never miss an episode:

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