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Episode 35: What Nonprofits Can Learn from IKEA to Increase Support & Impact, with Boris Kievsky

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Manage episode 306400923 series 2999985
Content provided by dotOrgStrategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dotOrgStrategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Can asking your supporters for their help and input actually raise the amount they’re willing to support your nonprofit’s work? There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work. ** Episode Links and Shownotes: https://nphf.show/ep35 ** What we’ll be discussing: • The IKEA Effect — using cognitive bias to create stronger connections and raise more money. • The Endowment Effect and how it can be beneficial to your organization. • The importance of creating valuable experiences for your supporters. • Why should your supporters be connected with beneficiaries? • Connecting actions and results by telling stories. • Avoiding the Disenfranchisement Effect.
  continue reading

53 episodes

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iconShare
 
Manage episode 306400923 series 2999985
Content provided by dotOrgStrategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by dotOrgStrategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Can asking your supporters for their help and input actually raise the amount they’re willing to support your nonprofit’s work? There’s a phenomenon in psychology, studied and demonstrated by behavioral economists, in which people consider something they’ve taken part in creating to be worth more than the same thing made by a professional. This cognitive bias is called the IKEA Effect In this episode, Boris discusses strategies for nonprofits to capitalize on the power of the IKEA Effect to form a stronger connection with supporters, increasing your perceived value and raising more money for your work. ** Episode Links and Shownotes: https://nphf.show/ep35 ** What we’ll be discussing: • The IKEA Effect — using cognitive bias to create stronger connections and raise more money. • The Endowment Effect and how it can be beneficial to your organization. • The importance of creating valuable experiences for your supporters. • Why should your supporters be connected with beneficiaries? • Connecting actions and results by telling stories. • Avoiding the Disenfranchisement Effect.
  continue reading

53 episodes

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