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97: Why Most Barbers FAIL at Product Sales w/ Tom & Fin of Diligents (Pt.2)
Manage episode 512624419 series 3651939
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Anthony Laban is back at Diligence in Guildford for Part 2 with owner Tom Hoffman and Fin Addison. They dive deeper into their business strategy highlighting the single biggest reason barbers lose clients: the failure to sell products…
Tom reveals their strategic solution for transforming retail from a burden into a profit centre, focusing on treating product recommendation as an essential professional service - not just an upsell. They detail how they use staff commission, competitions and immersive product nights to motivate their team and move units (selling 300-400 products per month!) by ensuring everyone believes in the brand. The discussion also covers why having a team - the "banter and community" - is crucial for mental health, helping barbers avoid the stress and isolation of a solo career.
Follow Diligents 👇
Instagram: https://www.instagram.com/diligents_salons
FOLLOW US 🐂 ✂️
Linktree: https://linktr.ee/thenoblebarberpodcast
Instagram: https://www.instagram.com/thenoblebarberpodcast
TikTok: https://www.tiktok.com/@thenoblebarber
Credits:
Filmed & Edited by HAMLIN STUDIOS: https://www.instagram.com/hamlinstudios/?hl=en-gb
THE NOBLE BARBER PODCAST
Hosted by industry professional and award-winning barber Anthony Laban. Joined weekly by industry professionals to talk about barbering, becoming and maintaining a barber shop, hiring, employment, money and cutting through the crap of the industry.
Tom reveals their strategic solution for transforming retail from a burden into a profit centre, focusing on treating product recommendation as an essential professional service - not just an upsell. They detail how they use staff commission, competitions and immersive product nights to motivate their team and move units (selling 300-400 products per month!) by ensuring everyone believes in the brand. The discussion also covers why having a team - the "banter and community" - is crucial for mental health, helping barbers avoid the stress and isolation of a solo career.
Follow Diligents 👇
Instagram: https://www.instagram.com/diligents_salons
FOLLOW US 🐂 ✂️
Linktree: https://linktr.ee/thenoblebarberpodcast
Instagram: https://www.instagram.com/thenoblebarberpodcast
TikTok: https://www.tiktok.com/@thenoblebarber
Credits:
Filmed & Edited by HAMLIN STUDIOS: https://www.instagram.com/hamlinstudios/?hl=en-gb
THE NOBLE BARBER PODCAST
Hosted by industry professional and award-winning barber Anthony Laban. Joined weekly by industry professionals to talk about barbering, becoming and maintaining a barber shop, hiring, employment, money and cutting through the crap of the industry.
98 episodes
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