In the world of digital marketing, staying ahead of the curve is essential. Recently, industry veteran Randy “The News Guy” Rohde shared his expertise on strategic PR writing and digital storytelling at the SEO Spring Training online event.
Held from August 26th to 30th, 2025, the premier virtual SEO conference featured Rohde's comprehensive session, offering attendees practical guidance on creating impactful press releases that drive visibility, boost search rankings, and capture audience engagement.
Drawing on over a decade of experience, Rohde delivered field-tested strategies that have helped businesses achieve measurable results. Through his brand, The News Guy, he has become a go-to expert in digital press release creation and syndication for clients across the U.S., Canada, and the U.K.
His presentation focused on the evolving landscape of modern PR, covering key topics like Google Business Profile optimization, high-authority link building, and targeted citation strategies designed to enhance both local and international visibility.
Speaking on the session's objective, Rohde stated, "Our goal was to help businesses bridge the gap between traditional PR and digital visibility. We showed how structured, search-friendly press releases can not only tell a compelling story but also boost search performance and expand market reach."
The training also delved into targeted geographic strategies, and showcased a range of real-world applications, from reputation management and service announcements to product launches and thought leadership. Attendees were also introduced to the technical nuances of press release optimization, including keyword placement, link architecture, and best practices for distribution timing.
Beyond creation and distribution, Rohde addressed how to measure PR success using analytics and transparent reporting. The session concluded with a forward-looking discussion on emerging trends in digital PR and how businesses can prepare for upcoming changes in the search landscape.
To explore professional PR writing and distribution services, visit the news guy dot com. You can also find more on The News Guy YouTube channel, or listen to the weekly Live Stream “Hot Off The Press” with Randy The News Guy.
For more information, visit:
https://seospringtraining.com/
https://thenewsguy.com/
https://www.linkedin.com/in/randyrohde/
https://www.youtube.com/@RandyTheNewsGuy/
https://www.youtube.com/@RandyTheNewsGuy/streams