This week, The New P&L speaks to the phenomenal Shaun Tomson - South African professional surfer, 1977 world surfing champion and ranked as one of the top 10 surfers of the 20th century. Shaun's also an environmentalist, actor, global keynote speaker and businessman and the best selling author of The Surfer's Code, The Surfer & The Sage and The Code: the power of 'I Will'.

For the past three decades since retiring from the World Professional surfing circuit in the early 1990s, Shaun has traveled the world, sharing his academically-tested leadership methodology with business leaders, employees, schools, universities, charities and prisons, using purpose as the foundation to engage, inspire, and drive higher performance and teams and businesses.

Our conversation with Shaun includes:

- A discussion on Shaun's professional surfing career

- What is behind Shaun's famous quote 'time is expanded inside the tube'

- What defines a brand with a purpose

- Shaun's five elements of purpose

- Why purpose-led companies perform better

- How a business culture is a collection of communities and subcultures

- The Surfers Code exercise and the 12 commitments of the Code

- The importance of having a Code Card

- How to ensure the Code remains relevant to you

- The two most critical 'Codes'

- The theory of 'Flow' for optimum human functioning and flourishing

- How to use Flow in business

- Have we lost our ability to trust our instinct

- Why resilience and perseverance are not interchangeable

- Redefining one's purpose

- Shaun's time working with Patagonia and what it taught him

- Shaun discusses the tragic loss of his son and how this dramatically changed his perspective on purpose

- Shaun's cites a 'scared script' from his home town

To learn more about what Shaun does, go to: www.shauntomson.com

To learn more about The New P&L’s new ‘Transactional to Transformational Leader’ programme and Mindset & Momentum Micro-courses, go to: https://www.principlesandleadership.com/transformational-leadership-programme

https://www.principlesandleadership.com/mindset-momentum-micro-workshops

If you’d like to join The New P&L movement for more principled leadership and more purpose-led business and keep up to date with all our latest news, go to www.principlesandleadership.com and subscribe.

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