In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares the importance of social media channels.

Social Media in general.

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Key influencers and journalists report on the company’s industry and establish customer experience by collecting input, answering questions, and listening to their feedback on social media, which is critical for engaging people and building relationships. The knowledge gained from social media listening can help your organization understand what’s working and what isn’t.