156 - The Big Pivot: Rebranding Your Photography Career for New Opportunities

The Nerdy Photographer Podcast

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11d ago 1:16:25

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Thinking about pivoting your photography business? Rebranding can feel risky, but it may be the key to unlocking new opportunities. In this episode of The Nerdy Photographer Podcast, I sit down with photographer Justin Haugen, who successfully transitioned from being a wedding photographer to building a thriving commercial photography brand.

We discuss:

Knowing when to pivot – signs your current niche isn't serving your long-term goals.
Rebranding strategies – reshaping your portfolio, website, and marketing to reach new clients.
Leveraging past experience – how skills from one genre can build credibility in another.
Communicating the shift – managing how clients and peers view your rebrand.
Opportunities ahead – the doors that open when you align your work with your vision.

If you've ever wondered how to move beyond your current niche—or feared losing momentum by making a change—this episode will give you a roadmap for rebranding your photography business with confidence.

Tune in now to hear Justin Haugen's story and practical advice for photographers ready to reinvent their careers.

Episode Promos

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BackBlaze Cloud Data Backup Services - https://www.backblaze.com/cloud-backup/personal#afc32p
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Siteground Website Hosting - https://nerdyphotographer.com/recommends/pic-time/
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About My Guest

Justin is a Photographer hailing from Tucson, Arizona by way of Seoul, Korea. Having first picked up a camera in 2004, Justin has experienced several photography careers, but now finds himself in corporate and commercial spaces as he raises his young children with his wife. Justin is a Tamron USA ambassador and sometimes educator.

You can see more of Justin's work at his website - https://JustinHaugen.com - or on Instagram https://instagram.com/photowarlock

About The Podcast

The Nerdy Photographer Podcast is written and produced by Casey Fatchett. Casey is a professional photographer in the New York City / Northern New Jersey with more than 20 years of experience. He just wants to help people and make them laugh. You can view Casey's wedding work at https://fatchett.com or his corporate, event, and portraiture work at https://caseyfatchettphotography.com

If you have any questions or comments about this episode or any other episodes, OR if you would like to ask a photography related question or have ideas for a topic for a future episode, please reach out to us at https://nerdyphotographer.com/contact

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