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Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Jacob Cooke on China's Singles Day Shopping Festival

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Manage episode 450107935 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.

Takeaways

  • Singles Day has evolved into a major shopping festival.
  • 2024 saw a 16% increase in sales compared to last year.
  • Collectibles and premium products gained popularity this year.
  • Alibaba made significant changes to support brands.
  • China's e-commerce relies heavily on direct bank payments, not credit cards.
  • Logistics during Singles Day has improved with a multi-day approach.
  • Alibaba and JD dominate the Singles Day market.
  • Consumer behavior is shifting towards higher-quality products.
  • Future sales events include 12-12 and Women's Day in March.
  • The competitive landscape is adapting with innovative strategies.
  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 450107935 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.

Takeaways

  • Singles Day has evolved into a major shopping festival.
  • 2024 saw a 16% increase in sales compared to last year.
  • Collectibles and premium products gained popularity this year.
  • Alibaba made significant changes to support brands.
  • China's e-commerce relies heavily on direct bank payments, not credit cards.
  • Logistics during Singles Day has improved with a multi-day approach.
  • Alibaba and JD dominate the Singles Day market.
  • Consumer behavior is shifting towards higher-quality products.
  • Future sales events include 12-12 and Women's Day in March.
  • The competitive landscape is adapting with innovative strategies.
  continue reading

251 episodes

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