Brett Jenks discusses Rare's mission to inspire change for the benefit of both people and nature. He emphasizes the importance of understanding human behavior in conservation efforts and shares insights on how community engagement and behavioral science can drive sustainable practices.

"People are a huge opportunity for conservation," he said. "We need both policy change and individual action."

Jenks highlights successful initiatives by Rare, the impact of media on climate action, and the need for individual action in addressing climate change. He concludes with a call for a collective effort to shift behaviors and achieve conservation goals."Your individual behavior matters in climate change."

Rare is a global leader in driving social change for people and nature. For over 50 years, across 60 countries, it has inspired and empowered millions of people and their communities to protect our shared planet.

Each of Rare’s programs today — The Center for Behavior & the Environment, Fish Forever, Lands for Life, Climate Culture, and Innovative Finance — support the shared goal of driving collective action at the local level to address global challenges.

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