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How Record Labels Grow Fanbases | AWAL
Manage episode 312284968 series 3231910
Growth in streams, following and fans is often what you see for a major label artist but how are they doing it?
We’re joined by Lisa Young In, Audience Development Manager at AWAL, who explains how they not only market their artists to a new audience but run fan activation campaigns to ensure word of mouth marketing organically happens.
Chapters
1. How Record Labels Grow Fanbases | AWAL (00:00:00)
2. [Ad] Find the next great song for your playlists. (00:11:12)
3. (Cont.) How Record Labels Grow Fanbases | AWAL (00:12:00)
60 episodes
Manage episode 312284968 series 3231910
Growth in streams, following and fans is often what you see for a major label artist but how are they doing it?
We’re joined by Lisa Young In, Audience Development Manager at AWAL, who explains how they not only market their artists to a new audience but run fan activation campaigns to ensure word of mouth marketing organically happens.
Chapters
1. How Record Labels Grow Fanbases | AWAL (00:00:00)
2. [Ad] Find the next great song for your playlists. (00:11:12)
3. (Cont.) How Record Labels Grow Fanbases | AWAL (00:12:00)
60 episodes
All episodes
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