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040 - Authority Building Content Creation: The 4 Types

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Manage episode 480699140 series 3324981
Content provided by Lorna Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lorna Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Message me & tell me your story!

When I first started trying to grow online, I thought showing up was enough.
Posting here and there. Sharing what I knew. Hoping the right people would find me.

But the truth is — if you want to sell your offers online (especially heart-led, service-based ones), people need to trust you. Not just like you… they need to believe in you.

And that belief doesn’t just magically happen. It’s built — slowly, through the kind of content you share.

There are only two real ways to grow online:
👉 Paid ads (which cost money and take testing),
or
👉 Organic content (which costs time but builds deep connection and trust if done right).

In this episode, I break down the 4 types of authority-building content that help your audience see you as someone who knows their stuff — without you needing to shout or prove anything.

Because before someone says yes to your offer, they need to believe three things:

  1. They believe in themselves.
  2. They believe in your offer.
  3. And they believe in you.

This episode is all about building that third belief — through the kind of content that’s helped me (and so many others) go from “I don’t know if I’m cut out for this” to “I’m doing it, and people are showing up.”

You don’t have to be loud to be seen. You just need to be clear, consistent, and real.

Let’s walk through it together. 🎧💛

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 480699140 series 3324981
Content provided by Lorna Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lorna Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Message me & tell me your story!

When I first started trying to grow online, I thought showing up was enough.
Posting here and there. Sharing what I knew. Hoping the right people would find me.

But the truth is — if you want to sell your offers online (especially heart-led, service-based ones), people need to trust you. Not just like you… they need to believe in you.

And that belief doesn’t just magically happen. It’s built — slowly, through the kind of content you share.

There are only two real ways to grow online:
👉 Paid ads (which cost money and take testing),
or
👉 Organic content (which costs time but builds deep connection and trust if done right).

In this episode, I break down the 4 types of authority-building content that help your audience see you as someone who knows their stuff — without you needing to shout or prove anything.

Because before someone says yes to your offer, they need to believe three things:

  1. They believe in themselves.
  2. They believe in your offer.
  3. And they believe in you.

This episode is all about building that third belief — through the kind of content that’s helped me (and so many others) go from “I don’t know if I’m cut out for this” to “I’m doing it, and people are showing up.”

You don’t have to be loud to be seen. You just need to be clear, consistent, and real.

Let’s walk through it together. 🎧💛

  continue reading

40 episodes

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