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Content provided by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1

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Manage episode 412803439 series 3556349
Content provided by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech.

We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into partnerships. Deepak highlights the trend towards subscription-based models and the importance of aligning tech with business objectives. We also touch on the increasing role of social media in customer acquisition and the critical need for retailers to involve their customers in the tech development process.

From the importance of a clear plan to the benefits of an external project manager, we covered the A to Z of re-platforming and how to navigate the risks. It was a jam-packed session full of insights for retailers pondering the big question: to re-platform or not to re-platform?

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 412803439 series 3556349
Content provided by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Worby, Mark Pinkerton and David Kohn, David Worby, Mark Pinkerton, and David Kohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech.

We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into partnerships. Deepak highlights the trend towards subscription-based models and the importance of aligning tech with business objectives. We also touch on the increasing role of social media in customer acquisition and the critical need for retailers to involve their customers in the tech development process.

From the importance of a clear plan to the benefits of an external project manager, we covered the A to Z of re-platforming and how to navigate the risks. It was a jam-packed session full of insights for retailers pondering the big question: to re-platform or not to re-platform?

  continue reading

27 episodes

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