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Profile Media: Telling Your Start-Up Story

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Manage episode 479673078 series 3009792
Content provided by MTPConnect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MTPConnect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From scientific breakthrough to compelling headline - how do medtech and biotech start-ups developing new medical products tell their stories to attract investors, partners and public attention?

Profile Media hosted a development workshop for a group of medtech startups through MTPConnect’s Clinical Translation and Commercialisation Medtech accelerator program…helping innovation companies develop a story that goes beyond complex science and is relatable to mainstream media and investors.

Sue Papadoulis is a journalist and founder of Profile Media and joins the podcast to share some valuable insights on how start-ups can develop a compelling public profile and effectively communicate their innovation journey – taking a medical innovation from unknown to unforgettable.

  continue reading

Chapters

1. Announcement (00:00:00)

2. Introduction (00:00:34)

3. From Journalism to PR: Sue's Story (00:01:48)

4. Building a Public Profile for Startups (00:12:02)

5. Elements of a Good Health Story (00:14:14)

6. Media Training and Building Relationships (00:24:15)

7. Working with Communications Agencies (00:27:46)

8. Regulatory Compliance and Industry Impact (00:31:25)

9. Outro (00:35:36)

197 episodes

Artwork
iconShare
 
Manage episode 479673078 series 3009792
Content provided by MTPConnect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MTPConnect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From scientific breakthrough to compelling headline - how do medtech and biotech start-ups developing new medical products tell their stories to attract investors, partners and public attention?

Profile Media hosted a development workshop for a group of medtech startups through MTPConnect’s Clinical Translation and Commercialisation Medtech accelerator program…helping innovation companies develop a story that goes beyond complex science and is relatable to mainstream media and investors.

Sue Papadoulis is a journalist and founder of Profile Media and joins the podcast to share some valuable insights on how start-ups can develop a compelling public profile and effectively communicate their innovation journey – taking a medical innovation from unknown to unforgettable.

  continue reading

Chapters

1. Announcement (00:00:00)

2. Introduction (00:00:34)

3. From Journalism to PR: Sue's Story (00:01:48)

4. Building a Public Profile for Startups (00:12:02)

5. Elements of a Good Health Story (00:14:14)

6. Media Training and Building Relationships (00:24:15)

7. Working with Communications Agencies (00:27:46)

8. Regulatory Compliance and Industry Impact (00:31:25)

9. Outro (00:35:36)

197 episodes

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