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Mastering Digital Real Estate: From Barber to TikTok Sensation - #64 Roland Osage

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Manage episode 503216425 series 3675273
Content provided by Declan Spring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Declan Spring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ideas for the show or to want just to support us? Send us a text!

What happens when you combine authentic passion for unique homes with consistent content creation? Roland Osage's journey from barber to real estate powerhouse with over 220,000 TikTok followers provides a masterclass in building a thriving business through social media.
Roland's path to real estate success began unexpectedly when he purchased his first home at just 19 years old. After witnessing significant appreciation without making improvements, his curiosity was piqued. While working as a barber in San Francisco, he began exploring property flipping, eventually obtaining his license in 2018 to better understand the terminology and processes. Fast forward to 2021, and a simple decision to create walkthrough-style property tours on TikTok would transform his business forever.
What makes Roland's approach unique is his commitment to showcasing homes he genuinely finds interesting – properties with natural elements, wood features, and distinctive character rather than the ubiquitous white-gray aesthetic dominating recent years. His consistent schedule generates a steady stream of quality content while respecting the collaborative spirit of the East Bay real estate community by always featuring other agents' listings with proper credit.
The results are remarkable: beyond his massive social media following, Roland earns real money directly from TikTok and has built an automated lead generation system that seamlessly funnels potential clients from social media into scheduled consultations. Most importantly, he's created an authentic brand that resonates with clients and colleagues alike – proving that in real estate, "you will get back exactly what you put into it."
Want to revolutionize your own real estate marketing? Follow Roland on Instagram and TikTok to witness firsthand how consistency, authenticity, and a willingness to share the spotlight can create extraordinary results in today's digital landscape.

Follow Roland Osage on TikTok @rolandosage

Follow Roland Osage on Instagram @roland_osage

Roland Osage is a licensed CA REALTOR® DRE# 02055089

Declan Spring is a licensed CA REALTOR® DRE#01398898

  continue reading

Chapters

1. Introduction to Roland Osage (00:00:00)

2. Roland's Native American Heritage (00:03:13)

3. Early Real Estate Journey and Career Start (00:08:50)

4. From Barber to Real Estate Entrepreneur (00:18:15)

5. Social Media Strategy and Growth (00:27:01)

6. TikTok vs Instagram: Platform Differences (00:37:28)

7. Video Production Process and Workflow (00:48:20)

8. Lead Generation Through Social Media (00:57:40)

9. Current Market Insights and Predictions (01:09:28)

10. Tips for Agents Starting with Social Media (01:14:05)

66 episodes

Artwork
iconShare
 
Manage episode 503216425 series 3675273
Content provided by Declan Spring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Declan Spring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ideas for the show or to want just to support us? Send us a text!

What happens when you combine authentic passion for unique homes with consistent content creation? Roland Osage's journey from barber to real estate powerhouse with over 220,000 TikTok followers provides a masterclass in building a thriving business through social media.
Roland's path to real estate success began unexpectedly when he purchased his first home at just 19 years old. After witnessing significant appreciation without making improvements, his curiosity was piqued. While working as a barber in San Francisco, he began exploring property flipping, eventually obtaining his license in 2018 to better understand the terminology and processes. Fast forward to 2021, and a simple decision to create walkthrough-style property tours on TikTok would transform his business forever.
What makes Roland's approach unique is his commitment to showcasing homes he genuinely finds interesting – properties with natural elements, wood features, and distinctive character rather than the ubiquitous white-gray aesthetic dominating recent years. His consistent schedule generates a steady stream of quality content while respecting the collaborative spirit of the East Bay real estate community by always featuring other agents' listings with proper credit.
The results are remarkable: beyond his massive social media following, Roland earns real money directly from TikTok and has built an automated lead generation system that seamlessly funnels potential clients from social media into scheduled consultations. Most importantly, he's created an authentic brand that resonates with clients and colleagues alike – proving that in real estate, "you will get back exactly what you put into it."
Want to revolutionize your own real estate marketing? Follow Roland on Instagram and TikTok to witness firsthand how consistency, authenticity, and a willingness to share the spotlight can create extraordinary results in today's digital landscape.

Follow Roland Osage on TikTok @rolandosage

Follow Roland Osage on Instagram @roland_osage

Roland Osage is a licensed CA REALTOR® DRE# 02055089

Declan Spring is a licensed CA REALTOR® DRE#01398898

  continue reading

Chapters

1. Introduction to Roland Osage (00:00:00)

2. Roland's Native American Heritage (00:03:13)

3. Early Real Estate Journey and Career Start (00:08:50)

4. From Barber to Real Estate Entrepreneur (00:18:15)

5. Social Media Strategy and Growth (00:27:01)

6. TikTok vs Instagram: Platform Differences (00:37:28)

7. Video Production Process and Workflow (00:48:20)

8. Lead Generation Through Social Media (00:57:40)

9. Current Market Insights and Predictions (01:09:28)

10. Tips for Agents Starting with Social Media (01:14:05)

66 episodes

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