Your pricing isn’t just a number. It’s a declaration of your identity and your authority.

Every time your chest tightens, your voice wavers, or your brain second-guesses your number mid-conversation, you’re feeling the emotional wiring behind your rates. That nervous-system signal isn’t a flaw - it’s your power showing up, IF you know how to use it.

In this episode of The Money Coach School Podcast, I’m diving into the emotional side of pricing, because as women entrepreneurs, our emotions don’t just show up. They lead. And the moment you stop resisting them and start leading them into a fully resourced direction, your pricing becomes unshakable.

Tune in to learn the four-step coaching process that will help you reset how you feel about your pricing—so you stop shrinking your number to feel safe, and start naming it with clarity, calm, and conviction.

I’ll break down the most common emotional traps women fall into, the beliefs that shift how your body feels when you quote your price, and the coaching questions that help you price from power, not compromise.

In this episode, I talk about:

Why pricing triggers deep emotional patterns around identity, belonging, and safety.

How to name your current pricing emotion and consciously choose a new one that serves you.

The four-step process to reset how your pricing feels in your body.

Why emotional leadership is the next level of your pricing power.

How women unconsciously collapse their pricing in subtle but costly ways.

Key beliefs that anchor your rates in Overflow, not overthinking.

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For full show notes, transcript, and to grab Kendall's free pricing guide, click here: www.themoneycoachschoolpodcast.com/108