What if you could decode the real reasons people buy, engage, and become loyal advocates? Not their age or postcode, but how they think? Welcome to ”The Mindset Revolution” with David Chadderton. This podcast challenges everything you thought you knew about customer behaviour, introducing the powerful STAR framework (Socialiser, Thinker, Adventurer, Realist). Discover the psychological secrets behind brands that truly connect, learn to craft experiences that resonate on a deeper level, and master the art of human-centred business in an increasingly automated world. Are you ready to see your customers – and your results – in a completely new light?