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EP 277 – Inside Unknown Munitions: Building Precision from the Ground Up With Jake Mushaney
Manage episode 523813211 series 2833195
In this episode, I sit down with Jake from Unknown Munitions for a deep dive into the origins, growth, and ethos of one of the most respected names in precision ammunition. We explore Jake’s unexpected shift from a safe corporate job into launching a reloading empire, what it takes to build a scalable business without selling out, and the real-world implications of trying to balance quality, growth, and authenticity in the hunting and shooting space. We also get into the nuts and bolts of reloading, discuss rifle upgrades, and troubleshoot real-world load development issues. If you’re passionate about rifles, gear, and building something from the ground up—this one’s for you.
Chapters00:00 – How Unknown Munitions Came to Be
09:00 – Scope Trends, Maven RS.1.2, and Market Gaps
18:30 – Taking the Leap: Leaving the Corporate World
26:00 – Navigating Growth Without Sacrificing Quality
34:30 – Building Custom Ammunition: Customer Lifecycle
41:00 – The Hybrid Hunter and the Rise of DIY Precision
48:00 – How Not to Scale: Lessons from Sitka & First Lite
59:00 – Gear Talk: Barrel Coatings, Bottom Metal & Mags
1:13:00 – Reloading Deep Dive: Load Development and Data
1:31:00 – Cross-Border Gear, Legal Loopholes & Upcoming Events
Jake Mushaney / Unknown Munitions
https://www.unknownmunitions.com/
https://www.instagram.com/unknownmunitions/
Jay Nichol
https://www.mindful-reviews.com/
https://www.mindfulhunter.com/
Forged In The Backcountry
https://forgedinthebackcountry.com/
Merch
https://www.mindfulhunter.com/shop
Newsletter
https://www.mindfulhunter.com/contact
IG
https://www.instagram.com/mindful_hunter/
Podcast
https://www.mindfulhunter.com/podcast
Free Backcountry Nutrition Guide
284 episodes
Manage episode 523813211 series 2833195
In this episode, I sit down with Jake from Unknown Munitions for a deep dive into the origins, growth, and ethos of one of the most respected names in precision ammunition. We explore Jake’s unexpected shift from a safe corporate job into launching a reloading empire, what it takes to build a scalable business without selling out, and the real-world implications of trying to balance quality, growth, and authenticity in the hunting and shooting space. We also get into the nuts and bolts of reloading, discuss rifle upgrades, and troubleshoot real-world load development issues. If you’re passionate about rifles, gear, and building something from the ground up—this one’s for you.
Chapters00:00 – How Unknown Munitions Came to Be
09:00 – Scope Trends, Maven RS.1.2, and Market Gaps
18:30 – Taking the Leap: Leaving the Corporate World
26:00 – Navigating Growth Without Sacrificing Quality
34:30 – Building Custom Ammunition: Customer Lifecycle
41:00 – The Hybrid Hunter and the Rise of DIY Precision
48:00 – How Not to Scale: Lessons from Sitka & First Lite
59:00 – Gear Talk: Barrel Coatings, Bottom Metal & Mags
1:13:00 – Reloading Deep Dive: Load Development and Data
1:31:00 – Cross-Border Gear, Legal Loopholes & Upcoming Events
Jake Mushaney / Unknown Munitions
https://www.unknownmunitions.com/
https://www.instagram.com/unknownmunitions/
Jay Nichol
https://www.mindful-reviews.com/
https://www.mindfulhunter.com/
Forged In The Backcountry
https://forgedinthebackcountry.com/
Merch
https://www.mindfulhunter.com/shop
Newsletter
https://www.mindfulhunter.com/contact
IG
https://www.instagram.com/mindful_hunter/
Podcast
https://www.mindfulhunter.com/podcast
Free Backcountry Nutrition Guide
284 episodes
All episodes
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