What simple marketing moves put a brand-new carrier ahead of half the competition?

In this episode of Miles and Mentors: A Trucking Podcast, Webster Jorgensen shares practical, first-week marketing advice for new carriers and small fleets. Drawing on more than a decade leading digital marketing at Shamrock Trading and now running his own agency, Demand Stack, Webster breaks down what really matters for trucking companies trying to stand out online.

From understanding market cycles and building a simple Google Business Profile to creating a basic website and asking for reviews, Webster explains why marketing doesn't need to be complicated to work. We also talk about when it makes sense to outgrow DIY platforms, how to avoid getting lost in SEO jargon, and why community relationships can be just as valuable as backlinks.

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🎧 Episode Timestamps 📍 00:01:19 – How Webster got into logistics marketing and grew with Shamrock Trading 📍 00:02:49 – Lessons from building Demand Stack and staying connected to brokerage clients 📍 00:07:15 – Why trucking's market cycles change how marketing performs 📍 00:08:20 – Reading capacity trends before blaming your marketing 📍 00:12:05 – SEO explained simply for new trucking companies 📍 00:13:32 – Two easy wins: claim your Google Business Profile and build a basic website 📍 00:14:59 – Picking a business name people can actually find 📍 00:17:12 – How reviews and responsiveness build trust for referrals 📍 00:18:05 – Why even referrals still Google you 📍 00:21:18 – When it's fine to start with Wix or GoDaddy and when to move on 📍 00:27:31 – The one marketing move every owner-operator should prioritize 📍 00:29:35 – Networking, chambers, and relationships that boost SEO naturally 📍 00:33:54 – Using CRM, ZoomInfo, and automation without overwhelming your team 📍 00:37:51 – Webster's short checklist for small trucking businesses 📍 00:38:37 – Where to find Webster and Demand Stack online

🎙 About Our Guest Webster Jorgensen is a marketing veteran who led digital strategy at Shamrock Trading before founding Demand Stack, a marketing and web design agency that helps carriers and brokers grow smarter. With expertise spanning SEO, paid media, and data-driven sales operations, he continues to guide logistics companies toward measurable growth. Learn more at: https://demandstack.io

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🎤 Want to be a guest or sponsor the show Miles and Mentors is more than a podcast. It's a movement of real stories, tactical advice, and mentorship to help the next generation of freight leaders succeed. Reach out at: [email protected]