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Paul Anderson: NZSki CEO on the deal with Sunac-BonSki to attract Chinese skiers to New Zealand

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Manage episode 522491752 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new partnership deal in the ski industry aims to tap into the booming Chinese market.

NZSki and Sunac-BonSki have signed on, giving New Zealand direct access to 13.5 million active skiers in China.

NZSki CEO Paul Anderson told Mike Hosking while the New Zealanders and Australians make up the bulk of skiers, they’ve seen an increasing number of Chinese visitors to ski areas – particularly Queenstown.

He says they’re no longer the traditional bus tours of groups that came through from China, but high spending free independent travellers.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

8365 episodes

Artwork
iconShare
 
Manage episode 522491752 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new partnership deal in the ski industry aims to tap into the booming Chinese market.

NZSki and Sunac-BonSki have signed on, giving New Zealand direct access to 13.5 million active skiers in China.

NZSki CEO Paul Anderson told Mike Hosking while the New Zealanders and Australians make up the bulk of skiers, they’ve seen an increasing number of Chinese visitors to ski areas – particularly Queenstown.

He says they’re no longer the traditional bus tours of groups that came through from China, but high spending free independent travellers.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

8365 episodes

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