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John Roberts: Director of Muttley's Estate on the first shelf stable pet friendly wine

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Manage episode 485311582 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new horticultural initiative is set to transform New Zealand into a commercial catnip producer.

Kiwi startup, Muttley's Estate, is believed to be the world’s first manufacturer of catnip-based 'pet wine', that can be stored for up to 12 months.

The garden herb's estimated to positively impact mood in about two-thirds of cats while helping to soothe anxiety in dogs.

Muttley's Estate Director John Roberts told Mike Hosking catnip's currently not very widespread or commercially used.

He says they're trying to grow that market segment, as it's a relatively easy crop to grow.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

7139 episodes

Artwork
iconShare
 
Manage episode 485311582 series 2098285
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new horticultural initiative is set to transform New Zealand into a commercial catnip producer.

Kiwi startup, Muttley's Estate, is believed to be the world’s first manufacturer of catnip-based 'pet wine', that can be stored for up to 12 months.

The garden herb's estimated to positively impact mood in about two-thirds of cats while helping to soothe anxiety in dogs.

Muttley's Estate Director John Roberts told Mike Hosking catnip's currently not very widespread or commercially used.

He says they're trying to grow that market segment, as it's a relatively easy crop to grow.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

7139 episodes

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