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Jason Te Brake: Zespri Chief Executive on successful court case against unauthorised production of kiwifruit
Manage episode 515085936 series 2098285
Zespri have won a legal battle on the intellectual property front.
They won a legal battle in Chinese courts against two defendants involved in the unauthorised production, sale, and marketing of their 'GOLD3' Kiwifruit.
Zespri CEO Jason Te Brake told Mike Hosking that China are getting better at protecting intellectual property rights.
'It really does show that China is starting to move around protecting IP rights, not only for trademarks, but also plant variety rights.'
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
8071 episodes
Manage episode 515085936 series 2098285
Zespri have won a legal battle on the intellectual property front.
They won a legal battle in Chinese courts against two defendants involved in the unauthorised production, sale, and marketing of their 'GOLD3' Kiwifruit.
Zespri CEO Jason Te Brake told Mike Hosking that China are getting better at protecting intellectual property rights.
'It really does show that China is starting to move around protecting IP rights, not only for trademarks, but also plant variety rights.'
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
8071 episodes
All episodes
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