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The Bad Idea Factory - with Michelle Ivey
Manage episode 511833135 series 3495585
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Chapters
1. The Bad Idea Factory - with Michelle Ivey (00:00:00)
2. Welcome Back and BCB Buzz (00:00:06)
3. Meet Michelle Ivey and 11C Co (00:02:58)
4. From Illegal Mezcal to Full-Service Agency (00:05:18)
5. Celebrity Tequila, Heritage, and “Better For You” (00:07:10)
6. Market Research: Gut, Data, and Field Tests (00:09:55)
7. Como No: Building a Functional Energy Brand (00:13:28)
8. Partnering with MHW and BrandArc (00:17:06)
9. Hard-Won Advice for Startups (00:19:24)
10. Pack Sizes, 700ml Shift, and Sustainability (00:22:06)
11. Favorite Drinks and Closing Credits (00:25:18)
53 episodes
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