We love guests who challenge the status quo – and our latest one does exactly that.
This week, I’m joined by Dani Dufresne – Emmy Award Winning Executive Producer and Founder of The Auxiliary.
Dani’s journey from film school in LA to reinventing how creative production works is inspiring and refreshingly honest. With over 20 years’ production experience across Film, TV, Commercials and Events, Dani’s built an incredible reputation for turning her client’s visions into reality.
In this episode, Dani discusses her experience with burnout, how she found her niche and reinvented herself.
Key insights that Dani shares in this episode include:
• How knowing what she didn’t want helped shape her business model.
• Creating a fractional, creative business that actually works.
• Winning awards, without chasing the spotlight.
• Why brands should rethink how they tell stories.
If you have ever felt stuck in a traditional model – or dreamed of breaking one, then listen to Dani because this episode is for you.

Dani Dufresne:
LinkedIn: https://www.linkedin.com/in/danidufresne/
Website: https://www.theauxiliaryco.com/
Trevor:
LinkedIn: https://www.linkedin.com/in/trevormerriden/
Merriborn: https://merriborn.co.uk/
Email: [email protected]