In this episode of the Media Frenzy Podcast, Sarah and Dave explore how top brands like JPMorgan Chase are transforming communications using the Axios newsletter template and Smart Brevity framework. Learn how concise, scannable content drives higher engagement, reduces email fatigue, and streamlines internal and client newsletters.
They also dive into the AI-driven digital landscape. With ChatGPT, Google Gemini, and other generative AI tools increasingly providing zero-click answers, traditional SEO strategies are being disrupted. Sarah and Dave discuss how businesses can adapt by optimizing for AI search, leveraging rich thought leadership content, and strategically using PR to maintain visibility and authority.
Tune in to discover how AI, SEO, and smart content strategies are reshaping B2B marketing for brands that want to stay ahead.