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How Influencers Stole Broadcasters' Ad Money

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Manage episode 488444994 series 101238
Content provided by Rethink Audio Ltd and Rethink Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rethink Audio Ltd and Rethink Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How did social media stars, podcasters and YouTubers overtake traditional media in ad revenue? Michael Savage, media editor at the Guardian, shepherds us into the new era.


Also on the show: as The Standard announces a new partnership with Message Heard, we chat to the podcast outfit’s Jake Warren about the magic ingredients that turn print into podcast.


All that plus: Warner Brothers Discovery give more details of their split, whilst Netflix invests in Spain...


And, in the Audio Network Media Quiz, Matt becomes Professor Brian Cox. That’s all happening in this edition of The Media Club. Come on in!


The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com


Become a member for FREE when you sign up for our newsletter at themediaclub.com


A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.


We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk


What The Media Club has been reading this week:

Influencers overtake traditional media in ad revenue

Warner Bros Discovery announce breakup plans

Netflix planning $1bn in Spanish programming

Guardian launches new secure messaging service

Disney nabs ITV’s unscripted chief

BFI claims 130,000 TV & Film scripts trained AI

Jamie Laing rebrand podcast

Radio X creates ‘beer-proof parkas’


(00:00) - Hellos

(00:53) - Michael Savage's Media Club Invite

(02:03) - Jake Warren's Media Club Invite

(04:13) - Influencers Earning More than Broadcasters

(10:14) - YouTube and Podcasting

(11:41) - The Top 5 Companies Providing Ad Revenue

(12:55) - Warner Brothers Discovery Splitting Company

(18:40) - Netflix Announces $1b funding for Spanish Originals

(25:46) - The Guardian's Encrypted App

(28:20) - News Platforms and Podcasts

(35:52) - Should We Worry About AI?

(38:33) - The Audio Network Quiz

(45:45) - Goodbyes


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

348 episodes

Artwork
iconShare
 
Manage episode 488444994 series 101238
Content provided by Rethink Audio Ltd and Rethink Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rethink Audio Ltd and Rethink Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How did social media stars, podcasters and YouTubers overtake traditional media in ad revenue? Michael Savage, media editor at the Guardian, shepherds us into the new era.


Also on the show: as The Standard announces a new partnership with Message Heard, we chat to the podcast outfit’s Jake Warren about the magic ingredients that turn print into podcast.


All that plus: Warner Brothers Discovery give more details of their split, whilst Netflix invests in Spain...


And, in the Audio Network Media Quiz, Matt becomes Professor Brian Cox. That’s all happening in this edition of The Media Club. Come on in!


The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com


Become a member for FREE when you sign up for our newsletter at themediaclub.com


A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.


We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk


What The Media Club has been reading this week:

Influencers overtake traditional media in ad revenue

Warner Bros Discovery announce breakup plans

Netflix planning $1bn in Spanish programming

Guardian launches new secure messaging service

Disney nabs ITV’s unscripted chief

BFI claims 130,000 TV & Film scripts trained AI

Jamie Laing rebrand podcast

Radio X creates ‘beer-proof parkas’


(00:00) - Hellos

(00:53) - Michael Savage's Media Club Invite

(02:03) - Jake Warren's Media Club Invite

(04:13) - Influencers Earning More than Broadcasters

(10:14) - YouTube and Podcasting

(11:41) - The Top 5 Companies Providing Ad Revenue

(12:55) - Warner Brothers Discovery Splitting Company

(18:40) - Netflix Announces $1b funding for Spanish Originals

(25:46) - The Guardian's Encrypted App

(28:20) - News Platforms and Podcasts

(35:52) - Should We Worry About AI?

(38:33) - The Audio Network Quiz

(45:45) - Goodbyes


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

348 episodes

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