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#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
Manage episode 394895538 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg
00:00:00 - Introduction
00:02:38 - Matt Jones' background and Freelancing Friends podcast
00:03:16 - Matt's entry into data marketing
00:06:02 - The intersection of Tech SEO and analytics
00:09:25 - The challenge of proving SEO value
00:15:06 - Justifying the spend on Tech SEO
00:21:23 - Explaining Tech SEO to non-experts
00:24:15 - Keeping up with SEO and algorithm changes
00:31:31 - The challenges of experimentation in Tech SEO
00:38:04 - The future of SEO with Generative AI
00:45:13 - The future of search beyond Google
-----
Episode Summary:
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.
-----
Quotes of the Episode:
"...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt
"...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt
-----
About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.
136 episodes
Share
Manage episode 394895538 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg
00:00:00 - Introduction
00:02:38 - Matt Jones' background and Freelancing Friends podcast
00:03:16 - Matt's entry into data marketing
00:06:02 - The intersection of Tech SEO and analytics
00:09:25 - The challenge of proving SEO value
00:15:06 - Justifying the spend on Tech SEO
00:21:23 - Explaining Tech SEO to non-experts
00:24:15 - Keeping up with SEO and algorithm changes
00:31:31 - The challenges of experimentation in Tech SEO
00:38:04 - The future of SEO with Generative AI
00:45:13 - The future of search beyond Google
-----
Episode Summary:
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.
-----
Quotes of the Episode:
"...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt
"...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt
-----
About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends) appeared first on Measurelab.
136 episodes
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
5k200
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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continue reading
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