#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

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1+ y ago 55:56

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Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg

00:00:00 - Introduction
00:02:38 - Matt Jones' background and Freelancing Friends podcast
00:03:16 - Matt's entry into data marketing
00:06:02 - The intersection of Tech SEO and analytics
00:09:25 - The challenge of proving SEO value
00:15:06 - Justifying the spend on Tech SEO
00:21:23 - Explaining Tech SEO to non-experts
00:24:15 - Keeping up with SEO and algorithm changes
00:31:31 - The challenges of experimentation in Tech SEO
00:38:04 - The future of SEO with Generative AI
00:45:13 - The future of search beyond Google

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.

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Quotes of the Episode:

"...If you work in anything other than in-house, then you're going to end up coming across some clients where you feel like you've won the lottery. They understand the impact of SEO, they are very forgiving of the time that it does take to action things or for things to start picking up." - Matt

"...I really think that it's not a case of ah, everything's on fire. You know, the world is going to end for us SEOs. You know, it's going to be, hey, let's adapt. And how do we adapt? And it's only those people who are capable of adapting that are going to make it through." - Matt

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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