#85 Who cares about data literacy?

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1+ y ago 53:13

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Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL.

[00:00:00] Intro.
[00:00:19] Data literacy discussion.
[00:04:42] Data literacy and translation.
[00:07:29] Overcoming fear of data.
[00:10:38] The next extension of language.
[00:13:38] Interpreting data and domain expertise.
[00:16:41] AI and data interpretation.
[00:19:41] Internal problems of data literacy.
[00:22:10] Creating something from nothing.
[00:26:42] Being a good data communicator.
[00:28:30] Data communication is key.
[00:31:04] Data democratisation and communication.
[00:33:23] Data communication in organizations.
[00:37:08] Ensuring a data literate environment.
[00:39:29] Breaking down data literacy.
[00:42:32] Building a data-driven organization.
[00:45:29] Assessing data literacy.
[00:49:19] TV campaign analysis.
[00:51:10] The myth of the non-technical marketer.

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Episode Summary:

Join Dan, Dara and Bhav dive into the topic of data literacy. They share their personal definitions and perspectives on the subject, discussing the importance of data curiosity, data storytelling, and effective data communication. Bhav also explores the idea of data literacy as a dragon to be slayed, delving into the philosophical aspects of the topic. They all hope to reassure anyone listening that data literacy is something that can be developed and built upon, emphasising that everyone has some degree of data literacy, whether they know it or not!

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Quotes of the Episode:

"Data literacy is being able to translate data into useful information and practical actions." - Dan

"Data literacy is being able to use words and numbers to express thoughts and ideas, to make a point, to make an argument, to help somebody else understand what your point of view is or your experiences, and that person you're communicating with has a kind of similar understanding of those words that you're using." - Dara

"Being data literate is one who walks the path of data without fear" - Bhav

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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