#258 Radio Star to Youth Changemaker: Lorna Bancroft’s GenX Revolution

The Matrix Green Pill

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19d ago 29:43

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About Lorna Bancroft

Lorna Bancroft is a seasoned radio presenter and event host with over two decades of experience in the UK and UAE media industries. Known for her vibrant voice and authentic hosting style, Lorna has graced both the airwaves and red carpets, working on high-profile events such as the National Television Awards and Soccer Aid at Old Trafford.

As the founder of GenX, a unique youth events brand for 9 to 14-year-olds, she has created a space where tweens can connect, build confidence, and enjoy screen-free fun. With a heart for community and an eye for innovation, Lorna continues to inspire both kids and adults with her passion, creativity, and fearless entrepreneurial spirit.

About this Episode

In this lively and inspiring episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison speaks with Lorna Bancroft about her journey from UK breakfast radio to becoming a powerhouse in the UAE’s youth entertainment scene.

Lorna shares the story of how she “fell into” radio, the magic of hosting live events, and her passion for giving kids a voice and a vibrant space through GenX. From helping build a hospital helipad through charity events to launching an initiative that keeps tweens off their screens and engaged in teamwork and creativity, her mission is all about meaningful impact.

She also discusses the challenges and rewards of entrepreneurship, the importance of imagination in today’s digital age, and her future plans—including expansion to Abu Dhabi, Ras Al Khaimah, and the launch of a new teen-focused venue, The Base.

Whether you're an aspiring entrepreneur, parent, educator, or fan of inspiring personal stories, this episode is a must-listen. Lorna’s candid advice and contagious energy remind us that with a little bravery and a lot of heart, you can turn an idea into a movement.

Quotes

2:30 - I actually wanted to be a vet, but I realized that wasn't going to be possible because I can't blood or anything like that. So I thought well, I'm not going to be a vet then am I? I literally fell into radio.

4:34 - I would say some of the most memorable for me are the ones where we've raised serious, serious money for charities.

9:25 - You know, with what we do at Gen X again going back to my childhood, I'm not reinventing the wheel here these are all very simple games and challenges that me and my sister made up when we were kids.

9:54 - We're not bringing in all these high tech games to keep the kids occupied. We're doing back to basic team games that will build them as a team, give them confidence, win them prizes.

10:19 - I do think we're losing that sense of imagination these days because we don't really have to use it anymore.

10:30 – You can have really simple fun with simple things.

11:01 - One thing that we never do at Gen X, we would never berate a child for having mobiles.

11:46 - I think, because what we have at Gen X isn't screen focused, so they are encouraged to go back to the old school way of doing it, to interact with kids, to interact with each other.

12:07 - They are structured in a way that include you need a team. You know you've got to work as a team to win. So, if you want to win, you're going to have to speak to your peers, get involved.

12:43 - It's all about socializing with each other, and you know we don't just concentrate on the ones with the loudest voice or the ones that are more outgoing.

15:44 - I always say to the parents you'll be surprised, because they don't have the opportunity to get bored here. They very rarely misbehave.

23:45 - Do not he

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Chapters

1. From UK Radio to UAE Media (00:00:00)

2. Creating GenX for Tweens (00:05:35)

3. Building Confidence Through Teamwork (00:11:45)

4. Expanding to New Venues and Ages (00:17:35)

5. Entrepreneurial Wisdom and Rapid Fire (00:24:15)

6. GenX Social Media and Closing (00:28:10)

259 episodes

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