Overview

Most founders build for freedom but scale it in a way that creates pressure, not peace. In this episode, I sit down with my friend, serial entrepreneur Heidi DeCoux to explore what it really takes to build and exit multiple businesses, and why her latest venture, Cashflow.ai, is a no-brainer solution for solopreneurs who are ready to scale smarter.

Heidi shares how she unintentionally sold her first business, what made her shut down the second, and how each chapter taught her to trust friction as feedback. We talk about why burnout isn’t a leadership failure (it’s often a business model flaw)and how most founders wait too long to course-correct because they don’t give themselves space to think.

Key Takeaways

• Why hitting the same wall repeatedly is your cue to redesign—not hustle harder
• How Heidi went from accidental exits to intentional company design
• The problem with trying to “SOP your way out” of a broken model
• Why solopreneurs are the backbone of the economy—and how tech can finally support them
• The real ROI of financial clarity (and how it impacts everyday life)
• Cashflow.ai: how it’s changing the game for service providers, coaches, and creatives

Follow Heidi Decoux:

https://cashflowy.ai/

https://www.instagram.com/heididecoux/