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The state of marketing recruitment - is AI making it worse for candidates?

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Manage episode 502375799 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.


Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.


Senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, cofounders of Riser, an AI-powered recruitment startup to explore how AI is impacting marketing recruitment, from screening bias to contributing to more applications for roles, as well as the broader challenges in marketers' job searches today, such as ghosting, long processes and indecision.


The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 502375799 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.


Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.


Senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, cofounders of Riser, an AI-powered recruitment startup to explore how AI is impacting marketing recruitment, from screening bias to contributing to more applications for roles, as well as the broader challenges in marketers' job searches today, such as ghosting, long processes and indecision.


The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

151 episodes

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