In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than likes. If you want to grow your authority, attract high-quality leads, and make LinkedIn work for you, this episode is packed with actionable insights that will change the way you approach social media.

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00:00 Introduction

01:30 Kevin's Social Media Journey

03:56 Norm's LinkedIn Experience

05:11 Challenges of Driving Traffic from LinkedIn

07:17 Introducing LinkedIn Expert Judi Fox

16:15 Optimizing Your LinkedIn Profile

23:38 Engagement Strategies on LinkedIn

37:19 LinkedIn Follower Thresholds

39:23 Importance of Company Pages

43:38 Maximizing LinkedIn Engagement

45:49 External Links on LinkedIn

52:12 Video Content on LinkedIn

01:01:58 Generating Qualified Leads on LinkedIn

01:04:39 Closing Remarks