In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on.
Key takeaways include:
- The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns.
- How to price your deals and avoid undercharging for your work.
- Tips for identifying the right sponsors and building repeat partnerships.
- How to communicate value and manage expectations with brands.
This episode is brought to you by:
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Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.
Timestamps
00:00 Understanding Sponsorship Goals
00:17 Casual Catch-Up and Event Highlights
01:47 Challenges of Securing Sponsorships
02:41 Maximizing Niche Communities
03:21 Newsletter and Podcast Sponsorship Strategies
06:11 Introducing Justin Moore: The Sponsorship Coach
07:46 Justin's Journey and Insights
12:34 Effective Sponsorship Negotiation Techniques
38:48 Understanding Sponsorship Dollars
39:37 The Ethics of Sponsorships
40:17 Involving Your Audience in Sponsorships
41:59 Finding Potential Sponsors
43:09 Proactive Sponsorship Strategies
45:50 Educating Brands and Managing Expectations
53:41 Handling Sponsorship Challenges
01:06:44 Upcoming Events