In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens,
Doug shares:
- Proven strategies for creating standout packaging that sells.
- The hidden costs and risks of retail partnerships.
- How to prepare your CPG products for retail success.
- Discover why retail remains the biggest untapped opportunity for eCommerce sellers and what it takes to stand out in a crowded market.
Whether you’re looking to get on the shelves of big-box stores or understand the intricacies of retail packaging and marketing, this episode is packed with actionable insights!
This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
🎯 What’s your biggest challenge in breaking into retail? Share it in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes filled with expert advice on marketing, branding, and entrepreneurship. Links Mentioned: Doug Pick’s Book – Stop or Go: DougPick.com Learn more about Heroes Earplugs: Heroes.com
Timestamps
00:00 Grabbing Attention in Marketing
00:41 Ice Cream Stories
05:07 Consumer Packaged Goods (CPG) Insights
07:36 Introducing Doug Pick: Packaging Expert
12:24 Doug's Journey: From Music to Earplugs
15:42 Building a Successful Brand: Heroes Earplugs
20:14 The Importance of Packaging in Retail
26:48 Challenges and Strategies in CPG Packaging
36:25 Choosing the Right Color for Your Brand
37:03 Navigating Retail Partnerships: Walmart and Target
38:30 The Importance of Inventory Management
42:24 Understanding Retail Link and Vendor Responsibilities
43:28 The High Stakes of Retail Relationships
50:23 Hidden Costs and Fees in Retail
01:04:52 Writing 'Stop or Go'
01:07:26 Final Thoughts