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What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353

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Manage episode 509494239 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think you know your customer? You might be wrong. And that’s costing you.

Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy.

Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters.

And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this?

If you’re planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.

Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/

Follow Rachel:

LinkedIn: https://www.linkedin.com/in/rachel-waldstein/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

595 episodes

Artwork
iconShare
 
Manage episode 509494239 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think you know your customer? You might be wrong. And that’s costing you.

Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy.

Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters.

And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this?

If you’re planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.

Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/

Follow Rachel:

LinkedIn: https://www.linkedin.com/in/rachel-waldstein/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

595 episodes

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