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The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361

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Manage episode 516312771 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your ads aren’t failing because of your copy…but because of your landing page?

In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.

Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages.

They dive into:

> Why 52% of B2B PPC ads still link to homepages and how to fix it fast

> How to create high-converting, channel-specific landing pages

> What Google’s ad quality update means for marketers right now

Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder.

If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one’s for you.

Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size.

Follow Val:

LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

604 episodes

Artwork
iconShare
 
Manage episode 516312771 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if your ads aren’t failing because of your copy…but because of your landing page?

In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.

Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages.

They dive into:

> Why 52% of B2B PPC ads still link to homepages and how to fix it fast

> How to create high-converting, channel-specific landing pages

> What Google’s ad quality update means for marketers right now

Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder.

If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one’s for you.

Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size.

Follow Val:

LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

604 episodes

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