Go offline with the Player FM app!
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Manage episode 500410118 series 2803920
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind.
Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.
From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.
And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.
If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.
Follow Phill:
LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk
Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
579 episodes
Manage episode 500410118 series 2803920
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind.
Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.
From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.
And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.
If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.
Follow Phill:
LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk
Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
579 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.