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5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340

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Manage episode 500410118 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind.

Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

579 episodes

Artwork
iconShare
 
Manage episode 500410118 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind.

Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

579 episodes

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