If you’ve ever wondered whether to bet on influencer marketing or focus on building your own content, this episode is for you.
In this episode of The Marketing Intervention, Jacinta answers a question from Jamal, founder of a fast-growing functional soda brand in Atlanta.

Jamal’s brand took off fast — regional Whole Foods placements, boutique fitness partnerships, and strong word-of-mouth. But now growth has plateaued, and he’s torn between two paths. Should he invest in influencers to reignite buzz or build his own content machine to create sustainable momentum?

Jacinta breaks down what happens when brands rent attention versus own it — and how to know which approach makes sense for your business. Drawing from Poppi’s influencer-fueled rise and Olipop’s content-driven growth, she shares how to use influencers to spark discovery and your own content to build staying power.

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