In this episode of The Marketing Intervention, Jacinta answers a question from Lila, founder of an emerging fashion brand in New York.

Lila’s pop-ups and events are packed — customers love her products, buy on the spot, and spread the word. But online? It’s a different story. Despite consistent traffic and engagement, sales are flat. She wants to know: Why does everything click in person but stall online?

Jacinta explores the real reasons behind that disconnect and shares how founders can bridge the gap. From building credibility through authentic voices to creating a digital experience that mirrors the energy of your in-person success, this episode helps you turn real-world excitement into measurable online growth.
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