If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California.

Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborations from farm-to-table dinners to exclusive house-label wines. But she’s wondering: Do partnerships actually move the needle, or are they just PR moments that drain time and product?

Jacinta breaks down the difference between collaborations built for buzz and partnerships built for profit, sharing the red flags to watch out for and a simple 4-step framework to decide if an opportunity is truly worth it.

This episode helps founders evaluate partnership opportunities with clarity and confidence — so you can focus on collaborations that build brand equity and boost your bottom line.

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