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002: Will a Brand Refresh Help Us Stand Out in a Competitive Industry?

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Manage episode 509530229 series 3688920
Content provided by Jacinta Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacinta Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.

In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy branding, trendy interiors, and big social media presence, he’s wondering if it’s time for a brand refresh or if that would just pull focus from operations.

Find out when a brand refresh is worth the investment and when it’s just a costly distraction.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

.

  continue reading

4 episodes

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iconShare
 
Manage episode 509530229 series 3688920
Content provided by Jacinta Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacinta Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.

In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy branding, trendy interiors, and big social media presence, he’s wondering if it’s time for a brand refresh or if that would just pull focus from operations.

Find out when a brand refresh is worth the investment and when it’s just a costly distraction.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

.

  continue reading

4 episodes

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