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Unlocking the holy grail of true ROAS measurement

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Manage episode 488297902 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.

You’ll learn:

  • Why marketing consolidation is critical and its business impact

  • How to unify online and offline marketing data efficiently

  • Common pitfalls to avoid in your data strategy

  • Local case studies from the APAC region illustrating practical applications

  continue reading

98 episodes

Artwork
iconShare
 
Manage episode 488297902 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.

You’ll learn:

  • Why marketing consolidation is critical and its business impact

  • How to unify online and offline marketing data efficiently

  • Common pitfalls to avoid in your data strategy

  • Local case studies from the APAC region illustrating practical applications

  continue reading

98 episodes

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