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Unify to amplify: how centralized data drives business growth for marketers
Manage episode 493695992 series 2824610
Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.
- Kat Warboys, Senior Director APAC Marketing, Hubspot
- Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
- Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia
Listen now to discover how they’re connecting the dots between data and results.
97 episodes
Manage episode 493695992 series 2824610
Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.
- Kat Warboys, Senior Director APAC Marketing, Hubspot
- Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
- Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia
Listen now to discover how they’re connecting the dots between data and results.
97 episodes
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