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Unify to amplify: how centralized data drives business growth for marketers

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Manage episode 493695992 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.

  • Kat Warboys, Senior Director APAC Marketing, Hubspot
  • Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
  • Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia

Listen now to discover how they’re connecting the dots between data and results.

  continue reading

97 episodes

Artwork
iconShare
 
Manage episode 493695992 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.

  • Kat Warboys, Senior Director APAC Marketing, Hubspot
  • Tan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott Limited
  • Hayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia

Listen now to discover how they’re connecting the dots between data and results.

  continue reading

97 episodes

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