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The Curse of Authenticity

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Manage episode 486359748 series 72277
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand.
  continue reading

329 episodes

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The Curse of Authenticity

The Marketing Companion

86 subscribers

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Manage episode 486359748 series 72277
Content provided by Mark Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand.
  continue reading

329 episodes

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