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Track #4: Kayla Kurtz (Part 1) - How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
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In this episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrack (heavy on Taylor Swift and Paramore) and breaks down why she's stuck with agency life across five different shops. They swap horror stories about prospects who ghost after demanding urgent timelines, the awkwardness of remote pitching, and that time Cintas tried to recruit Kayla mid-pitch. Plus, Tom admits he still can't pronounce "Chappell Roan" correctly because apparently no one says it out loud in his circles.
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