Full Conversion Rate Optimization (CRO) Tutorial L-10

The Mapplinks Digital Marketing Show

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2y ago 16:46

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Welcome to Day-10 of the 30 Days Growth Marketing Course. In today's episode, we will be discussing the importance of Conversion Rate Optimization (CRO) in the growth funnel and how it can be measured at any stage of the user journey. We will be providing you with various examples of measuring conversion rates for transactions, email sign-ups, app installs, and product purchases, so you can optimize for conversions and improve lifetime customer value. We believe that CRO is not just about focusing on numbers but about solving people's problems. By shifting your mindset and becoming your target audience, better experiments can be created for them. Throughout this episode, we will be discussing the A3R3 funnel, where there is a conversion rate from every stage of the funnel to the next. We will also be explaining the process of CRO, which involves A/B testing and making small changes to improve conversion rates at each stage of the funnel. Additionally, we will be providing examples of different conversion rates that can be measured for SaaS, mobile apps, and e-commerce. We will also emphasize the importance of guiding users to the next step in their journey and solving their problems. Copywriting is a big part of conversion rate optimization, and we will be discussing its significance as well. Make sure to tune in until the end, when we will discuss the next steps and action items, including experimenting with different elements at each stage of the funnel, measuring conversion rates, and using A/B testing to make small changes to improve conversion rates.

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