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Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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"What's the ROI?" is the Wrong Question: Measuring Marketing Impact w/ Joe Sullivan

 
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Manage episode 516157493 series 3394167
Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we'll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that's trying to build a sustainable plan for growth. We'll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you've been successful at achieving them.
  continue reading

282 episodes

Artwork
iconShare
 
Manage episode 516157493 series 3394167
Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we'll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that's trying to build a sustainable plan for growth. We'll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you've been successful at achieving them.
  continue reading

282 episodes

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