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“We’re drowning in ads, but at the same time, we’re barely noticing them”: eight&four’s Chloe Singleton on Attention through the Lens of Paid Social 

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Manage episode 501314584 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.
Chloe expands on:
  • How attention is reshaping the advertising ecosystem
  • The main benefits for advertisers using attention as a metric for paid social
  • Some of the challenges advertisers are facing when it comes to attention in paid social
  • How attention within the paid social landscape might develop in the coming years
  continue reading

742 episodes

Artwork
iconShare
 
Manage episode 501314584 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.
Chloe expands on:
  • How attention is reshaping the advertising ecosystem
  • The main benefits for advertisers using attention as a metric for paid social
  • Some of the challenges advertisers are facing when it comes to attention in paid social
  • How attention within the paid social landscape might develop in the coming years
  continue reading

742 episodes

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