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ExchangeWire on Ads in Apple Maps, Comcast Linear TV Going Programmatic, and AdCP

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Manage episode 516949448 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP).
They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.
  continue reading

802 episodes

Artwork
iconShare
 
Manage episode 516949448 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP).
They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.
  continue reading

802 episodes

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