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Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap
MP3•Episode home
Manage episode 498972928 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
748 episodes
MP3•Episode home
Manage episode 498972928 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
748 episodes
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